ADVERTISEMENT
HAS RNDING TIME F№ EXERCISE
BECOME
IMPOSSIBLE?
BY VICTORIA BURROUGH
How do you feel about wearing
flip flops that have the potential
to make your bottom more toned,
your m uscles work more, and your
legs and feet less tired?
Well then, you might want to try a pair of flip flops from
FitFlop. Originally conceived as cellulite fighters by former
personal trainer and Bliss Spa Founder, Marcia Kilgore
(who couldn’t juggle a job, 2 kids, and ‘the gym’) FitFlop
flip flops activate the muscles in your legs more every
single time you take a step.
Engineered by expert biomechanists Dr. David Cook
and Darren James at London’s South Bank University,
FitFlop sandals employ a technology used by physical
therapists to support rehabilitation post-injury - with
a
M icrow obbleboard
built-in under each foot.
WEARING FITFLOP'“ FOOTWEAR:
O
significantly red u ces force* to your joints
Q
can instantly reduce underfoot heel and toe pressure
(to relieve discom fort from heel spurs and plantar fasciitis)
Q
has been widely reported* to relieve chronic lower back,
hip, and knee pain
Q
prom otes a natural, clo se -to -b are fo o t gait
0
loads your leg m u scles m ore, so you
get a workout
heel section
m idsection creates
toe cap helps
absorbs up to 22%
instability, which
m aintain speed,
more shock to help
increases leg muscle
pace, and variation
relieve jo in t stress*
activity up to 16%
But weeks after the sandals hit the shelves, testimonials
poured in - detailing not only firmer thighs and toned
up calves, but surprise relief from chronic lower back
aches and from hip, knee, heel spur and plantar fasciitis
related pain. One delighted new wearer even wrote in
to report feeling a whole lot
happier.
“They’re really good. I was sceptical but
after testing them, we could see the
calf, hamstring and gluteal muscles
were activated for significantly longer
than usual, giving your legs a workout.”
Dr. Philip Graham-Smith, Senior Lecturer of Sport & Exercise Biom echanics,
U niversity of Salford and consultant biom echanist fo r UK Athletics jum p squads
After two weeks of wearing them, I have to concur. I switch
out of my high heels into FitFlop sandals and feel an
immediate sense of
firm.
A flip flop with a gym built-in?
Fantastic. But there is one catch: They only work when
you walk in them.
FitFlop footwear available at
Nordstrom or visit FITFLOP.COM
*More inform ation on FitFlop's studies can be found at fitflop.com
